Jan. 27: Currently I am in the process of updating this site and portfolio. As always, feel free to reach out to me at michealm@gmail.com with any questions.
Xbox One: The All-In-One Dad Entertainment Device
Curious about how marketing to dads is different? Check out this free “25 Tips & Trends for Modern Dad Marketing” guide that I wrote with Next Impulse Media. Microsoft’s Xbox One, the company’s next iteration in its gaming console series, did two things today. First, it got hardcore gamers angry about not showing 20 games that will take Sony, its competitor, […]
Continue readingMore TagHope and Poverty in Ethiopia
Poverty shocks. And it should. As people, we hope the best for our neighbors, we wish them well and we hope that the fates decide to impart good will and prosperity. Americans don’t really know poverty. After my third recent trip to Ethiopia, I know what poverty looks like. Back in the United States, we have “the poverty line” and […]
Continue readingMore TagHow to Kindle African Education
Education is just one of the many issues facing the second largest continent, Africa. A lack of public capital for funding free education means that books, writing materials, teaching implements and spaces to teach in means that many children move into adulthood without ever learning to formally read, write, formulate math problems or even learn better work techniques that would […]
Continue readingMore TagMicrosoft Word Can Be Saved
Microsoft’s cash cow has felt a constant barrage of aliens poking at the dominance it once enjoyed. Apple launched Pages, Google launched Google Docs and OpenOffice is becoming the de facto choice for governments looking to trim their massive software licensing costs. While Word is still the most dominant brand in word processing, it could soon cozy up to WordPerfect […]
Continue readingMore TagHow to Retool Microsoft’s Entertainment and Devices Group
The departure of two key members of Microsoft’s Entertainment and Devices group comes as a shock to those in the know. Robbie Bach, head of the group and its Chief Experience Officer J Allard are leaving the massive software giant (Business Insider). The Microsoft spin is that Bach is retiring and Allard himself says that he’s going to swap the […]
Continue readingMore TagAdobe’s Ad Campaign Loves Apple, Questions Freedom of Choice
In the past few weeks, the bitter war over enabling Flash on the iPhone, iPod and iPad hit an impasse as Apple CEO Steve Jobs (http://www.apple.com/hotnews/thoughts-on-flash/) publically roasted Adobe’s Flash as insecure, a battery hog, for not being an open standard (Apple is notoriously proprietary) and soon replaced by newer functions in HTML 5 (or the company’s “Gianduia” technology). Rather […]
Continue readingMore TagI speak tech.
With 15 years of professional career development at technology-heavy companies like ZD Net, Electronic Arts and AOL, I’m not a recently converted technologist. I’m able to talk to programmers about what they do, break down the big science into more consumable chunks and work with public relations and marketing professionals to find new ways to gain new eyeballs for their […]
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